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Browsing by Author Sousa, Bruno

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Issue DateTitleAuthor(s)
25-Sep-2020Perspetiva conciliadora do marketing relacional e digital: um olhar no contexto organizacionalCarvalho, Armando Eurico; Esteves, Patrick; Sousa, Bruno; Catarino, André
Mar-2019‘Portugal, the best destination’: the case study of a CSR communication that changed mentalities and increased business performanceCasais, Beatriz; Sousa, Bruno
30-Jun-2019Price and Marketing Strategy in Tourism Contexts: A preliminary study to mitigating seasonalityBarros, César; Sousa, Bruno
2012Profiling consumer behaviour in cross-border tourism destinationsSousa, Bruno; Simões, Cláudia
14-Sep-2020The Relationship between Experiential Marketing and Determinants of Quality Service in the Banking MarketOliveira, Dayane; Gonçalves, Márcia; Sousa, Bruno
27-Apr-2020The Relationship between Experiential Marketing and Determinants of Quality Service in the Banking MarketOliveira, Dayane; Gonçalves, Márcia; Sousa, Bruno
Jan-2021Religious and Spiritual Tourism: From Its Origins to Alentejo (Portugal)Sousa, Bruno; Castro, Cristina; Luís, Maria; Lopes, Paulo
17-Jun-2020THE ROLE OF ATTACHMENT IN EMIGRANTS TOURISM DESTINATION CHOICE: A PERSPECTIVE ON ETHNIC TOURISMSousa, Bruno; Santos, Rossana; Azevedo, Diana
26-Apr-2019The role of attachment in public management and place marketing contexts: a case study applied to Vila de Montalegre (Portugal)Sousa, Bruno; Rocha, Ana Teresa
Jan-2018THE ROLE OF INNOVATION IN SPECIAL INTEREST TOURISM: A THEORETICAL APPROACHSousa, Bruno
26-Jun-2019THE ROLE OF PERSONAL BRAND ON CONSUMER BEHAVIOUR IN TOURISM CONTEXTS: THE CASE OF MADEIRASousa, Bruno; Rodrigues, Sónia
6-Sep-2019The role of relational marketing on the consumer buying decision of travel agenciesSilva, Vítor; Sousa, Bruno; Gonçalves, Márcia
19-Sep-2019The role of relationship marketing in behavioural intentions of medical tourism services and guest experiencesSousa, Bruno; Alves, Gisela
Dec-2019The Role of Service Quality in Predisposition for Portuguese Online CommerceVilas Boas, Vânia; Sousa, Bruno
30-Jul-2020A segmentação de mercado e os custos organizacionais: uma abordagem ao AgroturismoSousa, Bruno; Quesado, Patrícia
Jul-2020A segmentação de mercado e os custos organizacionais: uma abordagem ao AgroturismoSousa, Bruno; Quesado, Patrícia
12-Oct-2020Semiótica e e-branding em comunicação de turismo: estudo das capas de revistas digitais no período pandémico Covid-19Machado, Annaelise; Nogueira, Sónia; Sousa, Bruno
2020Social and Strategic Partnership in Marketing Contexts: The Case Study of Help2kidsSousa, Bruno; Magalhães, Filipe
2014The strategic management of creation process and of change: a theoretical contribute from the perspective of tourismSousa, Bruno
2016Technological entrepreneurship applied to Green Spaces and EcotourismCardoso, Ana; Sousa, Bruno; Cunha, Ana
Showing results 59 to 78 of 87
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